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New pads 40% thinner than original Poise pads, designed for light bladder leakage
April 10, 2015
By: Tara Olivo
Associate Editor at Nonwovens Industry
Kimberly-Clark’s Poise brand recently introduced new Poise Thin-Shape pads to help more women manage their light bladder leakage (LBL) effectively and with confidence. The new pads are up to 40% thinner than original Poise brand pads and are made specifically for common little leaks triggered by every day occurrences like laughing, sneezing and exercising. Designed to move with a woman’s body, new Poise Thin-Shape pads offer comfort and protection with Super Absorbent Material (SAM), a dry touch layer, leak block sides, an Absorb-loc core that quickly locks away wetness and odor and a Thin-Flex design for extraordinary protection that’s three times drier than period pads. “For more than 20 years, the Poise brand has been committed to understanding and creating product innovations that meet women’s evolving feminine needs,” says Breanna Kuhn, Poise brand manager, Kimberly-Clark. “New Poise Thin-Shape pads are the latest example of that commitment and we encourage women to make the right choice for their LBL and experience the extraordinary difference and outstanding protection that Poise offers vs. period-only pads and liners.”
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